Welcome to 2021! The age of Aquarius is here and we couldn't be more excited! 2020 taught us a lot, for many, it was a year of spiritual growth and personal development, but it was also a year of economic hardship and uncertainty. It was an awakening of sorts, an awakening to the realization that our corporate jobs were anything but secure.
When the pandemic hit, our focus shifted. Our values changed, and we realized that exchanging time for money took away from living life as our authentic selves. As work from home becomes the new norm, more and more people discover that their day job just isn't really what they want to do with the rest of their lives.
Enter the passion economy; the future of work. The passion economy was born to combine living a fulfilling life while enabling you to make money by doing what you love.
The very first step to joining the passion economy is taking some of your free time to figure out how to turn your passions into side hustles. You might think; "How can I start a side hustle, or even make money doing what I love? Is this REALLY a possibility in today's economy?"
The answer is yes, and guess what? You can start with little to zero start-up costs depending on the products or services you wish to offer.
Need more time before you can just up and leave your full-time job? Not a problem. With simple planning and setting aside some time every day, you can start a side hustle while still working your day job. If you can only do part-time work, that's ok too. These helpful tips will help grow your side hustle every day with flexible options for those wanting to grow their side hustle into a small business but may not be able to be front and center full time just yet.
But before you start drafting your letter of resignation, it is very important that you be real with yourself and ask yourself if you are ready to leave the corporate world behind.
The passion economy was born out of wanting to answer the fundamental question, why do some people thrive while others just survive?
Working a job that doesn't leave you feeling fulfilled can take its toll both mentally and physically. Below are some signs that it may be time to part ways with your current full-time job.
Exhaustion- If you wake up exhausted, arrive at work exhausted, and work through your shift exhausted, it may be time to consider resigning from your full-time job. Exhaustion is a sure sign that your mind, body, and soul, are ready for a change.
Bouts of Anger- If you are a relatively peaceful and mindful individual but find yourself full of resentment and hostility at your job, this could be a sign that a new side hustle is better for your well-being. If you feel you're always on edge, even when you're trying to relax at home, this can be another red flag that your day job is wearing down on you.
Carelessness- This isn't the mindful type of carelessness. This carelessness comes from being exhausted from going above and beyond at your current job. Perhaps you have been putting extra time at the office to prove your loyalty in hopes of a promotion. But the promotion never comes. Sick of bending over backward, and rightfully so, you just make minimal effort you need to get by. This can be a subconscious message that you are giving too much and you are tired of being treated like a number instead of a person.
One of the first steps of starting a side hustle is to make sure it's something that you're passionate about. Otherwise, you're going to find yourself caught in another unfulfilling job. Make time during the day and sit somewhere quiet. Think about what lights you up. What product or service can you offer that you are passionate about but will also allow you to make money while doing what you love?
Do you love cooking? Maybe you can offer to teach a class on how to prepare quick and easy meals for the entire family. Do you love energy healing? Offer your healing services to others who may be in need. Whatever product or service you can think of, it is important that you write it down on a piece of paper, your journal, or even type it up on your laptop. Revisit this once or twice a day and see if you can come up with other talents and interests to add to your list of potential side hustles. You'll be surprised at just how much you have to offer.
One of the biggest mistakes entrepreneurs can make is surrounding themselves with the wrong audience. When you aren't in front of your ideal audience, or people who support your dreams, it may seem nearly impossible to get your side hustle off the ground.
This is why figuring out your ideal audience is a vital part of growing your side hustle. Whether you are trying to attract potential customers or new customers, here are three questions to ask yourself that will put you in front of new and potential customers.
Do you offer a product or a service? A product is something that adds value to someone's life such as a physical item that you would get at a store, or an online shop. A service is something that helps a person or a business solve an issue they are having. This goes for something such as writing a book for a life coach, editing photos for a photographer, or coaching someone on how to achieve their goals.
What problem or benefit does your business provide? When you can provide a viable solution or benefit that speaks directly to your audience, you will find that your audience will do the marketing for you.
Who is your ideal customer? Don't be afraid to get picky here. The clearer you can map out your ideal customer, the easier they will find their way to you.
Once you have established a need for your side hustle, it's time to offer your talents to the world!
Social media is your friend. When you can identify where your audience hangs out online, you're one step closer to making money by offering them the exact product or service they've been looking for! Platforms like Facebook, Instagram, and Tik-Tok are great places to start.
Engage with your target audience to get a better feel of what and how you can help them with your skill sets. Don't be afraid to reach out and ask them directly what problems they need to be solved.
Once you've established the needs of your target audience, it's time to put yourself out there! You can start by optimizing your own social media profiles and joining online groups relevant to your side hustle and pitching to potential clients. You can also engage in online forums that are relevant to your side hustle and promote your services directly.
There are many platforms out there tailored to freelancers and are built around the gig economy. Sites such as Fiverr and Upwork can seem very appealing when you first start working your side hustles, but the drawbacks to these sites seem to outweigh the benefits. Usually, a high percentage is taken from you and you get stuck in a bidding war where the only way you win is by offering the lowest price while devaluing your services in the long run.
Currently, most freelancing sites don't offer a space for those seeking to join the passion economy. Many niche communities are left without a way to connect with the right person and the right audience, leaving their talents to go unnoticed. The PVLSE was born to support and empower those looking to get paid for their passion, not put them to work in a bidding war.
So if you're ready to start or grow your side hustle, make today the day you take your very first step towards living your dreams instead of just dreaming them! Go ahead, you got this!