Meet the PVLSE team
Maria RybakFOUNDER & CEO
Maria is a Swiss born entrepreneur with a background in Psychology and Social Sciences, and a passion for food and the environment. She has an MSc in Food Policy from City University London, with a thesis on sustainable food production systems, product placement and marketing. She’s been a research assistant in Food Psychology at Oxford University, studied Marketing and Change Psychology at Harvard, and has worked at the World Health Organization before she founded PVLSE. She is a Martial Arts champion and long term vegan, on a mission to empower people to live their best lives and harmonise technology with humanity.
Erik TagirovCTO
Erik is a native app developer with an IT degree and 10 + years of experience. He’s been programming since early adolescence and sees it as more of a passion than a job. His capabilities expand across the full stack from beautiful front-end application design to building infrastructure from the bottom-up. He’s gained expert Networking abilities using high and low-level languages while working at a top Swiss VoIP provider. His goal is to leave a legacy and build something that will change lives and will disrupt the system.
Mikel D’AndreaCXO
Mikel has a systemic approach to solving user problems, with a mission to evolve people’s experiences beyond the screen. He developed a unique toolkit of user research, interface design, usability testing, information architecture and product strategy. Over the past years he has taken special interest in data protection and informational self-determination. He has a degree in international relations and wrote a thesis on GDPR.
Ryan SloanHEAD OF SALES
Ryan is a seasoned sales veteran with over 10+ years of experience in sales across various industries. Starting from real estate and finance to F&B and tech at established companies such as Groupon, Foxtons and HSBC. He is an expert in building and implementing effective sales strategies from the ground up.
Stanislav KruglikLEAD ANDROID DEV
Stas is a proficient Android developer, early adopter of Kotlin, and well versed in building apps. He has worked with 3 start-ups over the course of the past 3 years and knows how to be agile and work under pressure. He experiments with modern trends in native and multiplatform development and makes sure to include it in his work.
Nataneal Xufre GarcezBACKEND DEVELOPER
Natanael has been involved in the IT world since he was 14. At PVLSE he specializes in backend development. His work experience includes implementation of systems for regional professional centers, coaching, managing, and training users on site. He has also worked as tech support in call-centers and knows exactly how to deal with customer problems.
Ged AlexanderMEDIA
Ged has built various vibrant online communities within the emerging technology space. Devising innovative strategies to grow and sustain audiences, he has worked closely with startups and consistently delivered campaigns that forge long-lasting relationships between businesses and their customers.
Who we are? The PVLSE team is lead by majors in Psychology, consumer behavior, human-computer interaction, and pioneers of responsible design in UX.

The tech team is comprised of experts in full-stack development, Android, designOps, iOS, and security.

We are martial arts lovers, rock climbers, gamers, snowboarders and community leaders who enjoy getting the most out of life!
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