Meet the PVLSE team
Maria RybakFOUNDER & CEO
Maria has a background in Psychology and Social Sciences, a degree in Food Policy and Sustainable Food Production Systems, and wrote a thesis on product placement and consumer behaviour. She has been a research assistant in food psychology at Oxford University, studied marketing at Harvard, and has worked at the World Health Organization before she founded PVLSE.
Sandstone McNamaraCOO
Sandstone has a Bachelor of Integrative Applied Psychology and a degree in Game Development specialising in Human Computer Interaction, and is passionate about implementing humane and responsible tech design. He has published affective games and engaging Virtual Reality worlds. He worked on the psychology documentation behind Liminal VR - a cutting edge company creating mindful VR experiences.
Erik TagirovCTO
Erik is a native app developer with a degree in IT and 10 + years of experience. His capabilities expand across the full stack from designing beautiful front-end applications to building infrastructure from the bottom-up. He’s gained expert Networking abilities using high and low-level languages while working at a VoIP provider. He’s been programming since early adolescence and sees it as more of a passion than a job.
Mikel D’AndreaCXO
Mikel has a systemic approach to solving user problems, with a mission to evolve people’s experiences beyond the screen. He developed a unique toolkit of user research, interface design, usability testing, information architecture and product strategy. Over the past years he has taken special interest in data protection and informational self-determination. He has a degree in international relations and wrote a thesis on GDPR.
Stanislav KruglikLEAD ANDROID DEV
Stas is a proficient Android developer, early adopter of Kotlin, and well versed in building apps. He has worked with 3 start-ups over the course of the past 3 years and knows how to be agile and work under pressure. He experiments with modern trends in native and multiplatform development and makes sure to include it in his work.
Nataneal Xufre GarcezBACKEND DEVELOPER
Natanael has been involved in the IT world since he was 14. At PVLSE he specializes in backend development. His work experience includes implementation of systems for regional professional centers, coaching, managing, and training users on site. He has also worked as tech support in call-centers and knows exactly how to deal with customer problems.
Ged AlexanderSALES & PARTNERSHIPS
Ged has built various vibrant online communities within the emerging technology space. Devising innovative strategies to grow and sustain audiences, he has worked closely with startups and consistently delivered campaigns that forge long-lasting relationships between businesses and their customers.
Who we are? The PVLSE team is lead by majors in Psychology, consumer behavior, human-computer interaction, and pioneers of responsible design in UX.

The tech team is comprised of experts in full-stack development, Android, designOps, iOS, and security.

We are martial arts lovers, rock climbers, gamers, snowboarders and community leaders who enjoy getting the most out of life!
Our Advisors
Pietro Pravettoni
Nova Spivack
Charles Read
Nick Carnahan
About AdvisorsPVLSE is proud to have pioneering figures in the emerging technologies, fundraising, and social impact spaces on its advisory board.

Our advisors have been involved in and supported numerous successful startups, and their knowledge and experience have been invaluable to the PVLSE journey.

We are excited to have them as part of the PVLSE family.
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